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System requirements – What’s new – Install and configure -. Important update about Citrix Receiver. Beginning August , Citrix. Mobile productivity apps (formerly XenMobile Apps).

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Rumors cltrix been circling for many months that, in order to streamline and simplify the portfolio of the company, the Citrix marketing team was looking to rename vitrix suite products. The first to break the story was the British website TheRegister. It is now official, as Citrix announced the changes during Synergy The message is clear, Citrix IS the brand! Read more to learn if your favorite brand made it through. The new branding incorporates two meaningful categorization groups, Workspace and Networkingand Citrix has assigned its products to these categories.

Citrix has a long history of renaming its products, not always for the better. In that sense, a new initiative citrx no surprise—but the scale of this one is.

Officially, the goal is to simplify the portfolio, but the real target is to become more attractive to new customersespecially as Citrix is struggling to compete with VMware.

Citrix AppLayering –

Citrix believes that the new branding will be more appealing and bring in more business. Citrix Workspace putting emphasis on the company name. Throughoutyou will see exciting changes as we unify our product portfolio. See below for more details.

Citrix bought NetScaler in and aligned most of its networking portfolio under esocs brand by Ex: NetScaler is clearly the best-recognized and respected brand owned by Citrix.

Customers, and especially administrators, love NetScaler. It is a product that works very well out of the box and can do many many things. With the rebrand announcement, NetScaler is no more.

Many customers already have a difficult relationship with the Citrix brand, as it is often associated with XenApp, the product that currently can have a negative connotation whether it is for valid reasons or not.


On the other hand, NetScaler has a clean and positive image. It is not uncommon to hear customers say that they dislike Citrix, but love NetScaler. NetScaler is so deeply rooted in our minds that it will take years to suppress it.

Furthermore, I would not be surprised if Citrix rolls back this change after few months because of the confusion. It would not be the first time: And almost 10 years ago, Citrix renamed Metaframe to XenApp to unify its applications and desktops virtualization citix under the that brand.

We expected Citrix to unify both products into a shared name as they already did with XenDesktop 7. It seems that Citrix got cold feet again and decided to go against converging to one product.

Citrix is, by definition, desktop and application virtualization.

eDocs, admin guides, and PDFs

Why not combine both names into one unique product like Citrix Workspace? Citrix XenServer is a hypervisor platform, based on the Xen Project, that enables the creation and management of virtualized server infrastructure. Citrix XenServer is now Citrix Hypervisor. It is like Toyota released a new car called Toyota Car. It is redundant, plain and simple.

Citrix Erocs is probably the most well-known product from Citrix as all users have to install it on their personal devices. The good thing is that Citrix is unifying all its clients into WorkSpace App. Speaking of XenMobile, this little guy also got a new name.

You shall now call it Citrix Endpoint Management. Citrix bought ShareFile more than 6 years ago. Today, they decided to rename the product to Citrix Content Collaboration. Ultimately it makes sense, but ShareFile is such a strong brand with an almost flawless execution. Citrix Content Collaboration is not a product name. It sounds like something that was made up because they did not have a better idea. Well, the change is official, so even if it is questionable, it is pretty much a done deal at least for now.


Not everything is going to change today; it will take weeks if not months for Citrix to implement the changes. For now you can expect both previous and new names to co-exist for a while features description, SKU, registry keys, edocs, etc.

To be fair, Citrix was proactive and asked the community about those names ahead of time and the response was extremely clear: I guess Despite saying this rebrand has been years in the making and based on plenty of research, it seems like they did not listen to our feedback.

No hard feeling here, we hope that the customers will react positively and embrace this initiative. While a rebrand can certainly be considered wdocs from a marketing standpoint, Citrix decided to this initiative at Synergywhere the focus is supposed to be on technical innovation.

The company choose to make individual low-key announcements instead of make a big rebranding announcement, keeping the focus on innovation. Ultimately this is a good decision. December 31,4: Home Citrix Rebranding Citrix quietly changes all its product names! Most likely, customers will not drop Citrix products because of this unnecessary initiative. But the competition is likely waiting for Citrix to make a mistake, so they can jump in and lure away its customers. Ccitrix confused customer is a customer that can be easily convinced to go somewhere else.

The edoca question is whether or not Citrix will gain new customers in unifying its portfolio. Only time will tell.